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Author：admin Addtime：2019-11-6
La Chapelle acquires 40% stake in French fashion brand Naf Naf
On June 29, La Chapelle announced that LaCha Fashion I Limited, a wholly-owned subsidiary of the company, a wholly-owned subsidiary of Shanghai Laxia Enterprise Management Co., Ltd., a wholly-owned subsidiary of the company, completed the acquisition of Naf Naf SAS held by VIVARTE SAS. The equity amount is 20.8 million euros. After the transaction was completed, La Chapelle became the largest shareholder of NafNafSAS.
The Naf Naf brand was founded in 1973 by the brothers Gérard and Patrick Pariente. NafNafSAS is mainly engaged in the sale of women's products and accessories. There are 494 stores in France, Spain, Belgium and Italy, including 220 French brands and one in Spain. Authorized dealerships; Latin America is the most important market for the brand in overseas markets outside Europe, with approximately 100 sales outlets; there are no sales outlets in Asia and North America. However, since March 2017, Naf Naf has been in financial difficulties. In fiscal 2017, its operating income was 207.7 million euros. EBITDA (earnings before interest, taxes, depreciation and amortization) was only 7.6 million euros, and total liabilities amounted to 41 million euros.
Bosideng will focus on the main channel and narrow the diversified clothing business
On the afternoon of June 29, Bosideng held a media conference call for the 2017/18 annual results announcement. At the meeting, Gao Dekang, Chairman and CEO of Bosideng Board of Directors, and Zhu Feng, Chief Financial Officer, said that the future group will “focus on the main channel and shrink its diversification”.
According to Bosideng's 2017/18 annual results report on June 28, as of March 31, 2018, Bosideng's revenue was 8.88 billion yuan, up by about 30.3% from last year; gross profit was 4.119 billion yuan; operating profit was 923 million yuan; The profit for the year was 640 million yuan; the total comprehensive income for the year reached 739 million yuan. Among them, the brand down jacket business is still the largest source of revenue for Bosideng, reaching 5.561 billion yuan, up 23.4% year-on-year; while Bosideng's OEM processing business, women's wear business and diversified apparel business revenues were 936.8 million yuan, 1.135 billion yuan, 11.395 respectively. 100 million yuan, accounting for 10.6%, 13%, and 12% of the group's revenue, respectively. While Bosideng's diversified apparel business revenues have risen, the revenue share of the Group has only increased by 0.5% compared to last year. Among them, Bosideng men's self-operated income fell 49.1% to 455.1 million yuan.
Therefore, the diversified apparel business has distracted the group's development strength, but failed to bring the expected benefits. In this regard, Gao Dekang said that in 2018, Bosideng Group will rebrand the main brand of “Bosideng” and develop the main business of down jackets. It will fully integrate the menswear, home and children's wear business of Bosideng and narrow the diversified clothing business.
Prada two senior executives leave
On June 28th, Prada confirmed the departure of the two executives, market strategy director Stefano Cantino and marketing director Aldo Gotti will leave. It is reported that both executives have worked in Prada for many years. Cantino is responsible for marketing, communication and compliance matters and has been working in Prada for 21 years. Gotti became a Prada employee in 1990. Prior to his departure, he was the commercial director of Prada's deputy Miu Miu, who played a key role in the Prada branding process. He has been with the Prada Group for 28 years.
Prada is in the process of reshaping the brand sector. Two weeks ago, Prada CEO's eldest son, Lorenzo Bertelli, gave up the racer's career and joined Prada as head of digital communications. Although the stock price of Prada has been falling since June, the profit has not stopped for three consecutive years, but the company's revitalization strategy from 2016 has played a certain role. After 2018, Prada's share price has increased by 40%. Earned HK$94 billion.
Rookie Tmall direct upgrade apparel logistics experience
Recently, the rookie announced that it will launch the Orange Noda 2.0 service for the Tmall apparel category. Relying on the rookie's Tmall, the goods are delivered to consumers quickly and on time. It is understood that the service has been launched in Shanghai, Hangzhou, Suzhou, Wuxi, Wenzhou, Jinhua, Shaoxing and other places. This is another heavy new measure for the rookie new logistics. Through the technical means, the rookie is continuing to empower the industry, improve the express delivery service, and the deterministic service such as the next day becomes a standard. “Because clothing is non-standard, there are too many categories, and the express service of the whole industry is uneven. The most concerned about consumers is when to buy things, good and fast, and there must be deterministic end services.” Bosideng The person in charge of the Zibo store said.
On June 29, La Chapelle announced that LaCha Fashion I Limited, a wholly-owned subsidiary of the company, a wholly-owned subsidiary of Shanghai Laxia Enterprise Management Co., Ltd., a wholly-owned subsidiary of the company, completed the acquisition of Naf Naf SAS held by VIVARTE SAS. The equity amount is 20.8 million euros. After the transaction was completed, La Chapelle became the largest shareholder of NafNafSAS.
The Naf Naf brand was founded in 1973 by the brothers Gérard and Patrick Pariente. NafNafSAS is mainly engaged in the sale of women's products and accessories. There are 494 stores in France, Spain, Belgium and Italy, including 220 French brands and one in Spain. Authorized dealerships; Latin America is the most important market for the brand in overseas markets outside Europe, with approximately 100 sales outlets; there are no sales outlets in Asia and North America. However, since March 2017, Naf Naf has been in financial difficulties. In fiscal 2017, its operating income was 207.7 million euros. EBITDA (earnings before interest, taxes, depreciation and amortization) was only 7.6 million euros, and total liabilities amounted to 41 million euros.
Bosideng will focus on the main channel and narrow the diversified clothing business
On the afternoon of June 29, Bosideng held a media conference call for the 2017/18 annual results announcement. At the meeting, Gao Dekang, Chairman and CEO of Bosideng Board of Directors, and Zhu Feng, Chief Financial Officer, said that the future group will “focus on the main channel and shrink its diversification”.
According to Bosideng's 2017/18 annual results report on June 28, as of March 31, 2018, Bosideng's revenue was 8.88 billion yuan, up by about 30.3% from last year; gross profit was 4.119 billion yuan; operating profit was 923 million yuan; The profit for the year was 640 million yuan; the total comprehensive income for the year reached 739 million yuan. Among them, the brand down jacket business is still the largest source of revenue for Bosideng, reaching 5.561 billion yuan, up 23.4% year-on-year; while Bosideng's OEM processing business, women's wear business and diversified apparel business revenues were 936.8 million yuan, 1.135 billion yuan, 11.395 respectively. 100 million yuan, accounting for 10.6%, 13%, and 12% of the group's revenue, respectively. While Bosideng's diversified apparel business revenues have risen, the revenue share of the Group has only increased by 0.5% compared to last year. Among them, Bosideng men's self-operated income fell 49.1% to 455.1 million yuan.
Therefore, the diversified apparel business has distracted the group's development strength, but failed to bring the expected benefits. In this regard, Gao Dekang said that in 2018, Bosideng Group will rebrand the main brand of “Bosideng” and develop the main business of down jackets. It will fully integrate the menswear, home and children's wear business of Bosideng and narrow the diversified clothing business.
Prada two senior executives leave
On June 28th, Prada confirmed the departure of the two executives, market strategy director Stefano Cantino and marketing director Aldo Gotti will leave. It is reported that both executives have worked in Prada for many years. Cantino is responsible for marketing, communication and compliance matters and has been working in Prada for 21 years. Gotti became a Prada employee in 1990. Prior to his departure, he was the commercial director of Prada's deputy Miu Miu, who played a key role in the Prada branding process. He has been with the Prada Group for 28 years.
Prada is in the process of reshaping the brand sector. Two weeks ago, Prada CEO's eldest son, Lorenzo Bertelli, gave up the racer's career and joined Prada as head of digital communications. Although the stock price of Prada has been falling since June, the profit has not stopped for three consecutive years, but the company's revitalization strategy from 2016 has played a certain role. After 2018, Prada's share price has increased by 40%. Earned HK$94 billion.
Rookie Tmall direct upgrade apparel logistics experience
Recently, the rookie announced that it will launch the Orange Noda 2.0 service for the Tmall apparel category. Relying on the rookie's Tmall, the goods are delivered to consumers quickly and on time. It is understood that the service has been launched in Shanghai, Hangzhou, Suzhou, Wuxi, Wenzhou, Jinhua, Shaoxing and other places. This is another heavy new measure for the rookie new logistics. Through the technical means, the rookie is continuing to empower the industry, improve the express delivery service, and the deterministic service such as the next day becomes a standard. “Because clothing is non-standard, there are too many categories, and the express service of the whole industry is uneven. The most concerned about consumers is when to buy things, good and fast, and there must be deterministic end services.” Bosideng The person in charge of the Zibo store said.